The multiplication of new exchange opportunities is unavoidable in a moment when Europe and Russia are hit by a long-standingcrisis, also because of their mutual economic war following to the Ukrainian crisis, and China’s economy is relatively slowingdown because of the worldwide recession and of the impossibility, by its internal market, to absorb the bulk of the country’s hugecommercial surplus. Europe will benefit under several points of view from the increasing ease with which people from all of Eurasia will be able reach it, witnessed already now by the multiple direct railway connections with Madrid, Lyon, Rotterdam, Warsaw, Lodz and also Mortara. Theexperience of the last years has shown that crisis ridden Europe is attracting important Chinese, Russian, Indian and Arabi (such as the ones in Jaguar, Pirelli, PSA, Pyraeus Port), and that Russian and Chinese tourists rush are just at the beginning, whilst we have now130 million tourists exiting Chine each year, of which only a small percentage are coming to Europe. Notwithstanding the positive shift of interest, in worldwide culture, from a narrow-minded Eurocentrism (the so-called “provincialisation of Europe”), Europe is still attracting people of all the world for a series of conditions unique to it: the European tradition to preserve alsophysically ancient cultural heritage (Athens, Rome, Florence, Venice); the concentration of a centuries old history within a limited space;the diversity among the different parts of this space; the European origin of the inhabitants of many important non European countries, aswell as the influence of European culture on other peoples during the XIX and XX Centuries; the special sophistication of Europeanconsumerism, which renders European culture, goods and locations, very appreciated by … Leggi tutto